ADX: Audience Development

MarketArt®'s game-changing, audience-increasing, exhibitor-driving, retention strengthening new software package!

With Audience Development by ADX, MarketArt is not only changing the event industry landscape, we're reinventing the way exhibitors and attendees engage with your event. Our revolutionary software now provides Audience Development solutions for organizations and associations in the event industry who want to:

  • Increase attendance
  • Drive exhibitor recruitment
  • Increase retention
  • Generate new revenues through increased registration, digital media sponsorships and advertising


We make all this possible by harnessing and integrating technology in a way that creates a seamless, engaging user experience. Building on the high usage and engagement by attendees and exhibitors, ADX provides unparalleled tools that include integrated social media, exhibitor and attendee viral marketing systems, along with built-in user interaction and participation.

What ADX will do for your audience:

  • Drive your desired audience to the event site
  • Offer them a one-of-a-kind interactive experience
  • Initiate user registration
  • Provide exceptional experience and value users need to come back year after year
  • ADX is developed on a platform that will drive revenues to your organization, creating significant ROI not only for your audience, but for your organization and event as well.

ADX Interactive Components:

Exhibitors                   

  • Exhibitor Dashboard: This user-friendly marketing engine provides the tools to help preserve  the success and return on investment of your event’s exhibitors.
  • You Are Here: ADX integrates all the benefits of the You Are Here Enhanced Web system.
  • Xmail:This self-service email campaign provides exhibitors with an excellent source for direct marketing.
  • Show Stream™: A social media module that lets attendees follow both mainstream and social media news and comments about the event, the industry, exhibitors and each other.
  • Reporting and Analysis

Attendees

  • Participatory Website
  • Xtags: Our adaptation of social badges, Xtags provides an exponential marketing opportunity for your event. Attendees can choose from a variety of logos that showcase your event and post your show’s tailored logo on websites and email signatures. Allow your attendees to help broadcast your show to friends, coworkers and blog/website viewers and immediately expand your marketing efforts.
  • Show Stream™: A social media module that lets attendees follow both mainstream and social media news and comments about the event, the industry, exhibitors and each other.