Cut Operating Costs by Building a Stronger Show
Leading event managers realize they need to embrace new technologies - and the business models they enable - in order to keep their shows relevant to their attendees and exhibitors.
- Stronger Show Promotion - get more registrations and booth sales
- Enhanced Business Model - add strategic value to the show
- Consolidate Technologies - integrate in-house and extend to exhibitors
- Turnkey Solution - rapid deployment with minimal effort
Promote your event and communicate your message with a customer-centric approach and a consistency that cuts across audience, activity, venue and time. Your audience will be more receptive to your messages if they address real concerns, are searchable and available online and at the show, and are repeated at different times in the engagement cycle. And your exhibitors and attendees both need tools that enable them to promote, search for and find each other - each on their own terms.
Stronger sponsorship sales are driven through an entirely new set of media inventory to offer exhibitors. You Are Here on the Web enables you to offer exhibitors a significantly stronger value proposition for their promotional spending. The year-round nature of the platform gives you an environment for continuous innovation, annuity-type cash flows and multiple up-selling opportunities.
Efficient Communication provides your attendees and exhibitors with a comprehensive and consolidated view across all the key areas of your event. Each contact point reinforces your message with a consistency not found in any other system. Year-round micro-sites, social networking, search engine strategies all contribute to build a stronger bond to the show and to the show's website.
- Before they decide to register - draws attendees and exhibitors to your event
- Before they come to the show - a preview, planning and promotion environment
- While they are at the show - ensures attendees and exhibitors meet on the show floor
- After the show - ongoing resources to stay relevant year round.
Turn-key System
No two events are alike. MarketArt works closely with clients to design and build systems closely tailored to meet the needs of their unique show, but unlike a web design firm or advertising agency, we come to the table with more than just experience - and our work lasts well beyond one show. We provide a wealth of re-usable technologies including:
- Modular software delivered in a SaaS model
- Consistent user interfaces, easily accessible in multiple environments
- Administrative tools for use by show management
- Self-provisioning tools for exhibitors
- Pre-show planning, agenda-building, calendaring and communications tools for attendees
- Reporting tools to provide measurability and analysis
We work closely with your team to insure that a custom application of these technologies is created exactly to meet your goals, maintained throughout the year, and upgraded as needed.
- Custom Development
- Hosted Application
- Project Manager
- On-floor Support
Go Green
And for Show Managers ready to take the plunge, and cut down on printing costs, You Are Here can lower your costs for poster maps and printed directories. For shows truly committed to sustainability, deploying the You Are Here system can eliminate the printed map and directory altogether.
You know that day is coming. The rich-media system is a viable alternative to both the revenues and the long shelf-life provided by printed event directories.