Surf Expo Powered by You Are Here
Location: Orlando, FL
Date(s): 9/10/10 - 9/12/10
View the show's website »
MarketArt and SurfExpo are pleased that their digital media strategy for engaging SurfExpo attendees and exhibitors was a huge success.
MarketArt’s You Are Here™ system was deployed across multiple platforms to present users with a unified view of the Surf Expo event across multiple touchpoints throughout the entire customer engagement cycle.
You Are Here provided anytime, anywhere access to the industry’s leading map, directory and media platform. One platform, one interface and one, consistent experience produced enormous usage, added measurable value and provided efficient management.
You Are Here consolidated and accelerated event marketing, exhibitor promotion and attendee participation at SurfExpo. The system was deployed on the event’s website well before the show, on Mobile devices in the weeks leading up to the show, and on four high-visibility touch-screens deployed throughout the expo floor itself.
Results from the recent SurfExpo showed over 30 thousand pageviews of content were delivered across the 3 platforms before and during the show – and with hundreds more visitors still using the Web and Mobile app since the show ended.
A popular part of You Are Here Mobile is ShowStream™, a new integration of social media tools that organizers, exhibitors and attendees used to integrate their own social networks into the platform. Users logged in to their personal event accounts using their own social media networks - such as Twitter, Facebook or LinkedIn - and followed industry, event and exhibitor news and messages during the event.