You Are Here on the Floor
You Are Here is a suite of event marketing software tools that are deployed on a show's website, on stations throughout the show floor and on mobile devices.
You Are Here on the Floor™ is the industry's leading electronic, map-based, interactive directory and wayfinding system for attendees, exhibitors and managers of trade shows and exhibitions.
You Are Here on the Floor is deployed on 42-inch touch-screens in multiple locations throughout a tradeshow floor. Attendees use the system to rapidly search and locate and find their way to the products and companies they are looking for. The system produces huge usage numbers as attendees use it over and over throughout the entire show.
Here's how it works:
Each of the exhibitors has their own custom "page" on the system that attendees see when they search for booths by company name, product categories, or keywords. These pages can include full graphics, videos, announcements, invitations, and more — all designed to attract qualified attendees to the exhibitors' booths. We also show the attendee where that booth is on the floor and exactly how to get there.
Usage is very high.
You Are Here stations are easy to use because we put the map up front on a large display that looks, feels, and acts like the map that attendees are already comfortable using. We also provide attendees with exactly the information they want when they want it. By tracking every touch we'll also provide comprehensive post-show reporting that will allow both show management and exhibitors to confirm the value of the system and plan even better deployment in following years.