You Are Here Floor
Map, Directory and Advertising on the Tradeshow Floor
You Are Here Floor™ is the industry's leading interactive, on floor, map-based, directory, wayfinding and advertising system for attendees, exhibitors and managers of trade shows and exhibitions.
You Are Here on the Floor is deployed on highly visible 42-inch touch-screens in multiple locations throughout the event and on the expo floor. Attendees use the system to rapidly search, locate and find their way to the products and companies they are looking for. The system produces a large volume of usage numbers as attendees use it over and over throughout the event.
See a video of You Are Here deployed on the floor at a busy tradeshow.
Attendees and Exhibitors Connect on the Floor
Each of the exhibitors has their own custom "page" in the directory that attendees see when they search for booths by company name, product categories, or keywords. These pages can include full graphics, videos, announcements, invitations, and more — all designed to attract qualified attendees to the exhibitors' booths. You Are Here shows the attendee where that booth is on the trade show floor, exactly how to get there from where they are standing - and which way they are facing! Exhibitors extend their presence throughout the entire event with better advertising media, and attendees find exactly what they are looking for.
Attendee Usage at the event is very strong.
You Are Here stations are actually out on the floor and are easy to use because we put the floor map up front on a large display that looks, feels, and acts like the trade show map that attendees are already comfortable using. You Are Here is not a re-purposed floorplan from a CAD system. The system provides attendees with exactly the information they want, exactly when they want it. By tracking every touch, comprehensive post-show reporting allows both show management and exhibitors to confirm the value of the system and to plan even better deployment in following years.
