Increase Tradeshow, Event Attendance Registration and Exhibitor Participation
Before they decide to register - draw attendees and exhibitors to your event
Before they come to the show - a preview, planning and promotion environment
While they are at the show - ensures attendees connect on the show floor
After the show - ongoing resources to stay relevant year round
Excite and engage prospective participants before your event by showcasing the 'must-see' highlights of the show. Reach out to your multi-screen audience through online and mobile solutions. A customized version of the You Are Here application built exactly to fit your show. Visitors quickly see the total show, have their senses engaged with an exploration of all the key events and develop a sense of urgency about their own participation.
You Are Here drives attendees to register and exhibitors to buy tradeshow booth space. And once they are registered, everyone gets immediate access to You Are Here on the Web. Besides agenda planning and information posting, they get to use 'Social Badges' to send to other attendees and to other exhibitors. These badges are deployed in newsletters, on websites, in emails and in social networks to create a viral effect where all your exhibitors and all your attendees help you spread the word about your show!
For organizers, badges link right to your map and directory. For exhibitors, the badges link directly to that exhibitor's micro-site inside the directory!
With travel budgets and marketing budgets both down, show managers have an increased challenge in getting attendees and exhibitors to come to the show. In a 2009 survey of exhibition and conference industry CEOs undertaken by JEGI and TSW, participants made the following comments:
- "Adding value means increasing targeted attendance and giving those attendees the tools they need to connect with the right exhibitors."
- "We are constantly trying to add value and sell deeper with current clients."
- "In tough economic times, companies select shows where they feel the ROI is the best and value-added services help that decision."
Your show's success will ultimately depend on how many booths you sell and how many attendees show up. Both these parties ask themselves the same questions. Is this worth the cost? Is it worth my time? What will I get out of it? Selling value to either party is dependent on your success with the other. Certainly you won't sell booths to a show with low attendance expectations. And who wants to go to a show that's smaller or duller — or even the same - than last years'?
