Increase Tradeshow and Event Sponsorships, Grow Advertising Revenue
You Are Here SE represents a revolutionary new media platform that will dramatically change the way you and your exhibitors view sponsorships.
The shift from event-focused sponsorships to exhibitor-focused advertising mirrors general trends in today's marketing and media worlds. Control is shifting outward from the media, to the brand, to the consumer. You Are Here enables you to not only embrace this shift, but to profit more directly from it.
You Are Here provides a superior promotion platform for your exhibitors through better media and new media. Show your exhibitors how their sponsorship spending provides them with year-round exposure and reach well beyond the time and place of the actual event.
Stronger sales are driven through an entirely new set of inventory for you to offer your exhibitors. Your sales team can now offer a wider range of options - from custom packages to individual ads. Importantly, there is a package that suits all exhibitors from large to small.
Whether a branding presence that has top-level sponsorship on all levels — or smaller ads targeted to a specific search — every exhibitor can afford to increase their visibility and promotion capacity.
See examples of how to increase revenue with better Exhibitor Marketing Opportunites
New-Media Map & Directory Adds Inventory and Adds Revenue
You Are Here is a media platform that your exhibitors will instantly appreciate for its ability to leverage the exhibitor's own ongoing marketing efforts. Most marketing budgets today are increasingly focused on digital media that includes websites, SEM, SEO, landing pages, webinars, emails and social networking. Traditional event sponsorships generally do not have a clear path for exhibitors to leverage those activities. And legacy CAD-based systems designed to build floor plans do not lend themselves to the interface demands of attendees or the media sophistication exhibitors expect.
A consumer-facing interface ensures that the system will actually get used - and used a lot. For exhibitors, the system is a powerful communications tool where participating exhibitors each have their own account to access and self-provision their own content. Exhibitors use their micro-site to keep their content fresh and employ it to drive traffic to their own websites - or special landing pages on their own site. It is a perfect compliment to their own digital marketing and social networking activites.
Exhibitors also get social special networking tools to use in their emails and on their website that take their prospects - not to just the show site - but to the exhibitor's own micro-site at the show site!
Exhibitor content is now widely distributed through media outlets far beyond their booth - and long after the show is over.
Media distribution includes:
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On the Web at the show's website and through email, newsletters, and social networks
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On the Floor through multiple stations deployed throughout the event floor
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On the Go though Mobile solutions for smartphones anywhere
See specific examples of the different advertising options and formats available to your exhibitors.
- Media types include:
- Text
- Logo
- Graphics
- Video
- Print/Signage
