MarketArt and Shepard Collaborate on Improved, Affordable Exhibition Marketing Solutions To Build Better Events
Show Organizers Increase Attendance, Increase Revenue, Add Value, Create Connections and Eliminate Waste with Low-cost, Turn-key Solutions
Alexandria, VA (PRWEB) JANUARY 13 – MarketArt® and Shepard Exposition Services announced today an expansion to a program offered to Shepard clients to build better events without breaking the budget. ExhibitQuest is Shepard’s event-enhancement and exhibitor-benefit program designed to provide advanced marketing, directory and mapping technology as an integral part an event’s overall marketing strategy. MarketArt is supplying its technology and services through an affordable, turn-key offering that enables all show organizers to easily add more value to their events. To accommodate the enormous interest in the program, the expanded plan now gives interested clients a working preview of how their own floor map and directory could look on their websites.
ExhibitQuest includes many of MarketArt’s You Are Here™ suite of product offerings, bundled with special services and special pricing. The You Are Here system is used to build, sell and manage floor plans and booth space - and can also be deployed as an interactive map, directory and advertising system both on a show’s website and throughout the event space itself. The platform enhances the event’s own website to create a vibrant, year-round marketplace for the show’s attendees and exhibitors.
Visitors to an event’s website experience a highly graphic overview of the entire event designed to excite, educate and get them to register. Attendees and exhibitors can create agendas, build micro-sites and connect before, during, or after the event. Powerful social tools give both attendees and exhibitors the ability to extend their own presence on the show site to friends, colleagues, prospects and customers they might want to contact. These tools are deployed in the users’ own email, websites and social networks. The dynamic combination of users, tools and networks drives traffic to the user’s own content on the system -- and to the event website.
At the event, the You Are Here is deployed on multiple touch-screen stations throughout the show floor. It helps attendees quickly find their way to the exhibitors, products and services of highest interest to them, and enables exhibitors to extend their reach, promote their offerings and attract qualified traffic to their booths.
“Shepard is dedicated to helping our clients add more value to their events. We are committed to going beyond the traditional services offered by other industry contractors and decorators and were searching for an affordable, comprehensive solution that worked across industries, across shows large and small, and across multiple event challenges. Our clients have common business issues in need of better solutions and You Are Here helps us provide them with solutions that meet many of those challenges. Additionally, our clients need to provide modern marketing opportunities to their exhibitors,” said Richard Maples, Vice President Shepard Exposition Services. “After seeing strong participation by both attendees and exhibitors in You Are Here on the exhibition floor at show after show, and after speaking with other event organizers who used the online solutions, we decided that partnering with MarketArt and offering this platform to our own clients was a great way to add value.”
About MarketArt – www.MarketArt.com
MarketArt is a digital media technology company that develops and sells interactive media and advertising systems to both online and to out-of-home markets. The company is the leading provider of electronic directories and media systems to the events and trade show markets with its You Are Here products.
You Are Here is a collaborative media platform providing event marketing, exhibitor promotion and attendee information to event managers, exhibitors and attendees. Its core is an interactive, map-based, directory and advertising platform used to build online marketplaces for associations and their members. You Are Here leverages user-content, search, social and digital media into a powerful event marketing 'magnet' that builds community and connects buyers and sellers year round. It provides exhibitors extended value to their event participation and enhances the value of each exhibitor’s own online marketing efforts.
The system is deployed both on a show’s web site and on the show floor itself, is deployed by many of the largest trade shows in the U.S. and is a new-media advertising platform for thousands of exhibitors from around the world. You Are Here can replace traditional printed materials and is especially important to environmentally ‘green’ shows. The company has offices in Alexandria, VA and Albany, NY.
About Shepard – www.Shepardes.com
Shepard Exposition Services was founded in 1905 and is committed to a five-pillar mission statement that includes: Fair Pricing, Innovation in Services, Responsive People, Services, Attitude and Teamwork.
These five pillars equate to the company motto: Your Success is Our Success.
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