Gravity™ to be a Powerful Attraction at Springtime Expo
You Are Here™ to introduce breakthrough solution to help overcome economic hardships in the event and tradeshow industries. Event Marketing professionals are already looking beyond recession to attract more people, increase revenues and build better shows with Gravity.
Alexandria, VA (PRWEB) April 15, 2009 -- MarketArt® announced today that it will be publicly launching Gravity, the latest version of its You Are Here suite of event marketing and management tools, at Springtime Expo. Gravity creates continuous exposure and constantly attracts attendees, exhibitors, sponsors, and dollars to events.
Springtime Expo is a premier meetings industry conference - it is in Washington, D.C., on April 16. The event is held by ASAE & The Center for Association Leadership. Association Executives and Meeting Planners from throughout the country attend the expo to expand their education, solutions awareness and networking opportunities.
This year's expo will also include The International Association of Exhibitions & Events (IAEE) Certified in Exhibition Management (CEM) Learning Program, where event professionals obtain education and testing towards a CEM designation.
Gravity is the newest release of You Are Here. It is designed to help solve some of the event industry's most pressing challenges. Event managers are using Gravity to solve these strategic needs:
- Increase Event Attendance --The new Experience™ Event Marketing module lets visitors "walk" through and explore events on their show sites, driving them to register and attend.
- Increase Event Attendance Again –You Are Here on the Web™ leverages the marketing power of a show's attendees and exhibitors to spread the word with powerful, integrated, social-networking tools.
- Increase Sponsorship and Advertising Revenues – Better sponsorship and advertising platforms for exhibitors deliver targeted and measurable advertising and lead-generation year round.
- Connect Attendees and Exhibitors – New tools help attendees find companies, plan their visit, communicate directly with exhibitors – and keep the event relevant - 365 days a year.
- Lower Operating Costs – An enhanced business model, consolidated technologies, and a turn-key solution combine to offer new levels of efficiency.
"We have been working very closely with event managers to understand their strategic needs. The result has been deeper relationships – and stronger solutions. I am gratified to announce that AARP, NRF, the America Wind Energy Association, BIO, IAAPA, Vision Expo, ACEP and others have all made the decision to use Gravity to address and improve these key issues." Rob Hamlin, President, MarketArt.
About MarketArt -- www.MarketArt.com
MarketArt is a digital media technology company that develops and sells interactive media and advertising systems to both online and to out-of-home markets. The company is the leading provider of electronic directories to the trade show market with its You Are Here products. You Are Here from MarketArt is a suite of event-marketing products and services for attendees, exhibitors and managers of tradeshows and exhibitions. It integrates user-content, search, social, and digital media with a map-based, interactive directory and wayfinding system. The system is deployed both on a show's web site and on the show floor itself and is employed by many of the largest tradeshows in the U.S. You Are Here replaces traditional printed materials and is especially important to environmentally ‘green' shows.
About ASAE & The Center for Association Leadership -- www.asaecenter.org
ASAE & The Center for Association Leadership are two organizations linked together by a common belief and passion. The American Society of Association Executives is a membership organization of more than 24,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in 50 countries around the world. The Center for Association Leadership is the premier provider of learning, knowledge and future-oriented research for the association profession. Together, ASAE & The Center for Association Leadership provide resources, education, ideas and advocacy to enhance the power and performance of the association community.
About CEM -- www.iaee.com/cem/cem_index
The International Association of Exhibitions & Events (IAEE) offers the CEM designation. IAEE provides leadership, service, education and benefits to professionals in the exhibition industry. The Certified in Exhibition Management (CEM) designation was created to provide a professional designation for individuals in the exhibition industry. The designation was formed to raise professional standards and is recognized throughout the industry as the premier mark of professional achievement.